Press and PR Copy

Strategy before execution

Most content marketing fails because the strategy comes after the content. Brands start publishing and then try to build a structure around what they have already done. That produces a catalogue without a direction rather than a system that builds something.

Content strategy means deciding what you need to own in your category before deciding what to write. Which questions do your ideal buyers ask before they are ready to buy? Which of those questions does nobody answer well? That gap is the content opportunity.

What the strategy covers

An audit of existing content against your current positioning. A category and competitor content analysis to find gaps worth targeting. A pillar content plan defining three to five topics you can realistically own. A 90-day editorial calendar. Three full anchor article outlines that establish your authority in the priority topics.